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Dollar Loan Center CEO Brands €Like A Rock Star€

Charles Brennan, founder and CEO of Dollar Loan Center, will join €œBrand Like A Rock Star€ author Steve Jones for the launch of his new book and panel discussion about branding this Friday, October 7 at the Hard Rock Hotel in Las Vegas. The launch party and discussion will be held from 4-6 p.m. and is open to the public.

Charles Brennan will be joined on the panel by Brand Marketing founder and CEO Virginia Martino. The two will discuss their own Rock Star branding strategies. Brennan founded Dollar Loan Center in 1998 and now has 48 stores in Nevada, Utah and South Dakota. He also founded Loan Shack in 2009 which offers cash loans in 17 states across the country.

€œBranding Dollar Loan Center as the best short-term lender in the country has been a priority since we opened our first store in 1998,”€ said Charles Brennan. “€œMost people I meet for the first time sing me the Dollar Loan Center jingle and we have been smart enough to utilize that brand recognition in all of our new marketing campaigns.”€

“€œI had the privilege of reading Brand Like A Rock Star and was so impressed with it, € said Charles Brennan, a long-time fan of rock music and personal friends with many of rock’s top bands. “€œIt almost seemed like he wrote it about me and how I have Branded Dollar Loan Center over the past 13 years. Steve really knows what he is talking about and is a great public speaker.”€

Author Steve Jones will be celebrating the launch of his new book “€œBrand Like A Rock Star”€ at the event. The book reveals the core marketing and branding strategies behind the success of the world’s greatest bands. Tickets are $28 and available by calling the Hard Rock Hotel box office at 800-473-7625.

In addition to his business enterprises, Charles Brennan is one of Nevada’s most recognized philanthropists, giving thousands to local charities every year. His giving in Las Vegas has included the Henderson Little League, which was able to resume operations for the 2011 season with a $10,000 donation from Charles Brennan. He sponsors several campaigns every year for Opportunity Village that give the organization more than $15,000 and supports food and donation drives to benefit the community.

Dollar Loan Center is a premier provider of signature loans in 48 locations throughout Nevada, South Dakota and Utah. The company and its employees give to dozens of organizations in Nevada. In 2007, Entrepreneur Magazine listed the company among its “€œHot 500″€ Fastest Growing Businesses and Entrepreneurs.”€

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